Have you read this?
Poof! Plant Profits in Peril
by Allison Frederick
The notion of owning patents, trademarks, and recognizable brands that generate sizable income from licensing agreements is very attractive to many business owners and horticulturalists. Unfortunately, the attractiveness often wanes once people learn what it actually takes takes to properly set up, protect, maintain and enforce those assets. The world of branding and intellectual property, both domestic and especially international, is overwhelmingly complicated for most, and requires guidance.
Poof! Plant Profits in Peril bridges this wide chasm by sharing nine, easy-to-read and easy-to-understand short stories that teach powerful lessons that anyone seeking intellectual property protection needs to know and embrace. Not knowing these lessons can severely maim, or even outright destroy, one’s hard-earned intellectual property portfolio. By safely and painlessly learning through OPM–Other People’s Mistakes–you can avoid some of the most common pitfalls of patenting, branding, and trademarks and prevent your potential gold mine from going Poof!
Allison Frederick has successfully managed clients’ domestic and international trademark, patent, and plant breeders’ rights for over a decade. She is owner of GReenhouse Intellectual Property Systems (GRIPS, LLC), which serves intellectual property management needs for clients all over the United States and abroad.
Poof! Plant Profits in Peril is included in our New Books List for August 18, 2014.